Digital trends change on a daily basis, and predicting the development of the web industry is sometimes difficult, even for a few months. But one thing we know for sure is that it is not enough for a website to be at the top of the search results list for a user to take a targeted action once they arrive on the page. The look and feel of the page is key. In order to succeed and get the desired conversion rate, a company needs to create an attractive and intuitive web solution. This is what UX/UI design does as one of the practical tools of CRO.
Since there are so many sites on the web and users browse dozens and even hundreds of web resources every day, it is hard to surprise them with anything. This is where the trend for technical and visual solutions comes in. In this article we have collected the main UX/UI design trends for 2021 that will help you create a memorable and easy to use website.
Having an alternative dark theme as an additional option is a 2020 trend that Instagram, Apple, and Android are already using in their products. Typically, the user performs the transition themselves. The main advantages of this solution:
looks ultra-modern and stylish;
allows you to highlight other design elements that are not visible in the regular version;
saves battery power for OLED and AMOLED screens, which is relevant in the era of mobile frienldy;
reduces eye strain when users browse the site in low light.
After years of fashion for ethereal gradients and smooth isometric objects in website design, textures are making a comeback. This trend has a lot of potential in 2021. The key is not to overdo it. Otherwise, you could divert users’ attention away from the main goal – shopping.
You need to create visuals that are pleasing to the human eye and harmonious. UX/UI designers recommend choosing the most appropriate textures for your theme. For example, for online furniture shops, wood, brick, and dim light textures are great.
Voice chatbots and virtual assistants are one of the most popular UX/UI technology trends of 2020-2021.
Gartner predicts that by 2020, 30% of website visits will occur without a screen.
Implementing a voice-user interface (VUI) into your website design will help you stand out from the competition and become a leader in your niche by expanding your reach. However, keep in mind that voice search is different from traditional user searches. Queries are becoming shorter, often question-based and, by the way, the user is not always asking for what they are actually looking for.
UX writing and micro-copywriting
A great product and flawless service is just one part of successful online sales. Users want to be part of a popular brand and its story. To achieve this ‘mash-up’ with your audience, use texts on your website. Make them more informal, lively, and interesting.
Lately, many companies have changed their style of communication. The main goal is to make the texts look like a dialogue, evoking emotions and a response from users. Humour, sincerity and knowledge of your audience will help in finding a method of communication unique to your company.
Another company that has been using UX writing on its website since its inception is The Guardian. Captions such as “It’s your choice” and “Are you happy to accept cookies?” demonstrate the brand’s concern for its readers.Soft shadows, layers and floating elements
Soft shadows and floating visuals are innovative design trends that evoke a positive user experience. They show the depth of elements and make a web page look slightly three-dimensional. Such a technique can be used not only for graphics, but also for texts and videos.
The main UX/UI design trends in 2021
Unlike traditional flat and immutable designs this trend of UX/UI creates a sense of lightness and effect of visual penetration in the image.
All UX/UI design trends in 2021 are centered around creating a unique and attractive user interface. Every trend implemented should help people reach their goals on the site, rather than discourage them from the action they are expected to take. The tools offered are interesting innovations, the most “trending” for the coming years, to make a person’s experience on the site more convenient and comfortable. But it’s not a complete list and it’s definitely not suitable for all businesses. Don’t try to overload your resource by blindly following trends. Take into account the existing user experience of your audience